Market Overview

The Carotenoids Market is witnessing significant growth driven by the increasing demand for natural colorants, rising incidence of eye diseases and cancer, growing awareness of clean-label products, and heightened demand for natural skincare cosmetics. Additionally, the expanding use of carotenoids in aquaculture and opportunities in emerging economies across Asia-Pacific, Latin America, and the Middle East & Africa present substantial prospects for market players.

 

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Impact of COVID-19 on the Carotenoids Market

The COVID-19 pandemic created a global public health crisis, rapidly spreading to over 150 countries. Many nations declared emergencies and imposed full-scale lockdowns to curb the virus's spread. These restrictions led to a halt in travel, transport, manufacturing, education, and non-essential trade, severely impacting various industries, including animal feed, food & beverages, dietary supplements, and cosmetics.

The lockdowns led to temporary closures of manufacturing facilities and restricted operational capacities to maintain social distancing. These measures disrupted supply chains, resulting in production slowdowns, challenges in raw material sourcing, and increased delivery costs, affecting the overall carotenoids market. The temporary bans on international travel further constrained sales of carotenoid products.

The cosmetics industry, a major consumer of carotenoids, faced significant financial setbacks in 2020 due to COVID-19. Retail shutdowns, salon and boutique closures, remote work trends, physical distancing, and mandatory mask-wearing all contributed to reduced demand for cosmetic products. Additionally, the meat industry experienced a downturn, with chicken, beef, and pork exports declining due to supply chain challenges.

In the U.S., curfews led to panic buying of animal feed as farmers prepared for potential shortages. The American Feed Association reported a decline in feed consumption from an estimated 252.6 million tons at the start of 2020 to 248.4 million tons later in the year, reflecting a 1.7% decrease. The transportation and logistics sectors also suffered due to staff shortages, which affected deliveries and forced farmers to stockpile animal feed. Restrictions on non-essential product trade due to border closures further impeded market growth.

On the positive side, the pandemic led to a surge in dietary supplement sales, as these products were perceived to boost immunity against COVID-19. According to Nutrition Outlook, dietary supplement sales in the U.S. spiked by over 35% in March 2020. The growing popularity of supplements contributed to the increased demand for carotenoids, which are commonly used in nutraceuticals.

 

Increasing Demand for Natural Colorants

Consumers are increasingly preferring natural colorants over synthetic ones due to heightened awareness of organic products, concerns over the health risks associated with synthetic colorants, and the benefits of natural alternatives. Synthetic additives in food production have been linked to various health issues, driving consumers toward healthier, environmentally friendly choices. This trend has led food manufacturers to adopt natural colorants to maintain the visual appeal of processed food and beverage products.

Natural colorants are derived from plants, animals, fruits, insects, and minerals, making them safe as food additives due to their low toxicity and minimal side effects. The use of natural colorants is also supported by government regulations promoting biodegradable and non-polluting ingredients. The expansion of the food & beverage industry, coupled with increasing consumer demand for organic foods, has positively impacted the market for natural colorants.

Carotenoids, as natural colorants, are widely used in dairy and bakery products, including margarine, cheese, and confectionery. Recently, the food & beverage industry has shown a strong interest in natural carotenoids due to their health benefits and preventive effects against chronic diseases. As consumers continue to favor organic foods and the food & beverage industry grows, the demand for natural carotenoids is expected to rise, bolstering market growth.

 

Key Market Segments

1. By Type: Astaxanthin Leads the Market

The carotenoids market is segmented into several types, including astaxanthin, beta-carotene, lutein, lycopene, canthaxanthin, zeaxanthin, and other carotenoids. In 2025, the astaxanthin segment is anticipated to hold the largest market share. This dominance is driven by astaxanthin's antioxidant properties, its demand in treating cancer, and its extensive use in the aquaculture and animal feed industries. The growing health-conscious population and advancements in astaxanthin production technologies further contribute to this segment's growth.

 

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2. By Form: Beadlets Segment to Dominate

Carotenoids are available in various forms, including beadlets, powder, liquid, and gel. The beadlets segment is expected to account for the largest share of the market in 2025. Beadlets are spherical particles created using spray drying technology, offering benefits such as enhanced stability, high purity, cold water dispersion, and an extended shelf life. Their good flow properties and strength during tableting make them a preferred form in the market.

 

3. By Source: Natural Carotenoids Gain Traction

The market is segmented into natural and synthetic carotenoids. The natural carotenoids segment is expected to witness significant growth from 2025 to 2032, driven by consumer preferences for natural ingredients in food & beverages, cosmetics, pharmaceuticals, and other products. Natural carotenoids offer unique antioxidant and coloring properties, short life cycles, and active isoprenoid metabolism, making them ideal for use in high-value products.

 

4. By Application: Feed Segment to Lead

Carotenoids find applications in feed, food & beverages, dietary supplements, cosmetics, pharmaceuticals, and other industries. The feed segment is expected to dominate the market in 2025. This growth is supported by the expanding aquaculture industry, rising seafood consumption, increasing compound feed production, and growing demand for animal protein. Carotenoids in animal feed enhance livestock immunity and overall health by improving nutrition quality.

 

Regional Market Insights

Europe: Largest Market Share

In 2025, Europe is projected to hold the largest share of the carotenoids market, followed by North America, Asia-Pacific, Latin America, and the Middle East & Africa. The dominance of Europe is attributed to its thriving food & beverage industry, increasing health and wellness trends, rising meat consumption, and strong feed production capabilities. The well-established cosmetics industry and increasing demand for seafood also support market growth. Additionally, the aging population in Europe drives demand for carotenoids like lutein, lycopene, and beta-carotene to manage health issues such as cataracts, diabetes, cancer, and cardiovascular diseases.

 

Asia-Pacific: Fastest-growing Market

The Asia-Pacific region is expected to register the fastest growth rate during the forecast period. The market's rapid expansion is fueled by the growing animal feed industry, rising adoption of natural carotenoids in the food & beverage sector, increasing consumer preference for natural ingredients, and heightened awareness of the adverse effects of synthetic carotenoids. Countries like China, India, and Japan are key contributors to this regional growth.

 

Key Market Players

The carotenoids market features a competitive landscape with prominent companies employing growth strategies such as product innovation, partnerships, and market expansions. Key players in the market include:

• Allied Biotech Corporation (China)
• BASF SE (Germany)
• Chr. Hansen Holding A/S (Denmark)
• Cyanotech Corporation (U.S.)
• DDW, Inc. (U.S.)
• Deinove SA (France)
• Divi's Laboratories Limited (India)
• Döhler GmbH (Germany)
• ExcelVite Sdn. Bhd. (Malaysia)
• Kemin Industries, Inc. (U.S.)
• Koninklijke DSM N.V. (Netherlands)
• Lycored Corp. (Israel)
• Novus International, Inc. (U.S.)
• Vidya Europe SAS (France)
• Zhejiang NHU Co., Ltd. (China)

These companies focus on enhancing their product portfolios, expanding regional footprints, and improving manufacturing processes to meet increasing consumer demand for carotenoids across various industries.

 

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